Hard but sweet-smelling slog in Morocco’s Valley of the Roses

KELAAT MGOUNA, Morocco (AFP) — To earn a dollar, rose picker Izza in Morocco’s Atlas Mountains wakes up at dawn to collect three kilos of flowers — eventually distilled into precious oil costing $18,000 per kilo.

“We earn just enough to live on,” she says, her hands gloved against the thorns and her head covered against the hot sun bearing down on the Valley of the Roses in the kingdom’s south.

The harvest begins at dawn, and it takes about six hours — before the sunshine damages the shocking pink petals — to fill the big bags that the women carry on their heads to the weighing station.

Izza Ait Ammi Mouh, a Berber woman of “about 40” — she doesn’t know her exact age and can’t spell her name — doesn’t complain.

The work allows her to feed her family of five, picking 20 kilos (45 pounds) to take home just under $7 a day during the short April-May season.

A kilo of essential oils requires between four and five tons of flowers.

The heady aroma of the Rosa Damascena, a variety introduced in the days of the caravan trade, perfumes hedges and fields irrigated by two wadis between the mountains and the Sahara desert.

Everything revolves around roses: the names of hotels, cosmetics sold in countless stores, necklaces offered by children in the streets.

The annual festival in the town of Kelaat Mgouna — with a rose statue at its centre — attracted thousands of visitors before COVID-19.

‘Lucky to be poor’

“The rose is the only way to work in the valley,” says Najad Hassad.

The 35-year-old happily left her job in a packaging factory to manage the Rosamgoun cooperative, a small distillery set up by two sisters who grow roses.

The work is much better paid, 2,500 dirhams ($280) a month, almost the official minimum wage in Morocco, instead of 400 dirhams a month at the factory.

And the unit of five employees feels “like a family”.

The distillery produces rose water and essential oils sold in the cooperative’s store, along with cosmetic derivatives such as soap, creams, perfumes and ointments.

Rochdi Bouker, head of the Moroccan growers and processors association, Fimarose, sees the rose as “an engine of local development”, banking on the global vogue for natural raw materials and organic products.

It aims to register an “organic” label for the valley to boost the value of local roses on a world market dominated by Bulgaria and Turkey, the leaders in rose-based perfumes.